Furukawa Electric SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1625

SWOT analysis of Furukawa Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. Furukawa Electric is one of the leading brands in the energy & power sector. The table below also lists the top Furukawa Electric competitors and elaborates Furukawa Electric segmentation, targeting, positioning & USP.

Furukawa Electric

Parent Company

Furukawa Electric


Electrical Equipment


Energy & Power

Tagline/ Slogan

Bound to innovate


Provides a wide range of products across diverse categories with great

Furukawa Electric STP


Light metals , Metals, Energy and industrial products (wires, power cables, plastic electrical products), Electronics and automotive systems (automotive components, batteries, and electronics parts) and telecommunications

Target Group

Telecommunication Service providers, Automobile manufacturing companies, Computer manufacturers, Power generation companies, Construction companies


A company which thrives to contribute to a truly affluent and sustainable society through continuous technological innovation and

generate new products to solve issues

Furukawa Electric SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Furukawa Electric. Strengths are:

1. Strong brand and great support from collaborators in the domestic market

2. Industrial leader in metal and light metal products

3. Significant Presence in more than six segments

4. Continued positive growth and expansion into different industrial segments

5. Has wide reach with more than 100 affiliated companies all across the globe


Here are the weaknesses in the Furukawa Electric SWOT Analysis:

1.Excessive dependence on domestic market (over 70%)

2. Recurring decrease of income in recent years

3. Constant decrease of sales is a concern


Following are the Opportunities in Furukawa Electric SWOT Analysis:

1. Emerging markets especially in BRIC and ASEAN countries

2. Concentration on more acquisitions to increase its reach and presence in European markets


The threats in the SWOT Analysis of Furukawa Electric are as mentioned:

1.Operating in industries categorized by high consolidation

2. Growth stagnation

3.  Intense competition

Furukawa Electric Competition


Below are the top 3 Furukawa Electric competitors:

1.Corning Incorporated
2.Sumitomo Electric Industries, Ltd.
3.Fujikura Ltd

The brandguide table above concludes the Furukawa Electric SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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