Furukawa Electric SWOT Analysis, USP & Competitors

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SWOT Analysis of Furukawa Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Furukawa Electric

Parent Company

Furukawa Electric


Electrical Equipment


Energy and Power

Tagline/ Slogan

Bound to innovate


Provides a wide range of products across diverse categories with great



Light metals , Metals, Energy and industrial products (wires, power cables, plastic electrical products), Electronics and automotive systems (automotive components, batteries, and electronics parts) and telecommunications

Target Group

Telecommunication Service providers, Automobile manufacturing companies, Computer manufacturers, Power generation companies, Construction companies


A company which thrives to contribute to a truly affluent and sustainable society through continuous technological innovation and

generate new products to solve issues

SWOT Analysis


1. Strong brand and great support from collaborators in the domestic market

2. Industrial leader in metal and light metal products

3. Significant Presence in more than six segments

4. Continued positive growth and expansion into different industrial segments

5. Has wide reach with more than 100 affiliated companies all across the globe


1.Excessive dependence on domestic market (over 70%)

2. Recurring decrease of income in recent years

3. Constant decrease of sales is a concern


1. Emerging markets especially in BRIC and ASEAN countries

2. Concentration on more acquisitions to increase its reach and presence in European markets


1.Operating in industries categorized by high consolidation

2. Growth stagnation

3.  Intense competition



1.Corning Incorporated
2.Sumitomo Electric Industries, Ltd.
3.Fujikura Ltd

The table above concludes the Furukawa Electric SWOT analysis along with its marketing and brand parameters.


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