Dongfang Electric SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1339

SWOT Analysis of Dongfang Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dongfang Electric

Parent Company

Dongfang Electric Corporation


Electrical Equipment


Energy & Power

Tagline/ Slogan

Harmony and Unity among Social, Enterprise and Employee


A comprehensive group specialized in manufacturing industry; national strategic base for heavy-duty machinery and equipment

Dongfang Electric STP


Hydro and steam power generators,AC/DC electric motors. Repair, upgrade and  maintenance services

Target Group

Public entities of various countries , Private energy producing firms/power stations


DEC represents the top class technological and manufacturing level for China’s heavy machinery and equipment industry

Dongfang Electric SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dongfang Electric :

1. Large base of installed customers

2. Long term contracts with different customers from Asian markets

3. Well positioned geographically

4. Over 50% of revenue base is in high growth emerging markets, especially China & India

5. Strong support from the Chinese government


1.Management has a history of not delivering on important projects

2. Limited brand value in markets other than that of Asia


1.Population growth and urbanization is demanding investment in infrastructure

2. Growth in Smart grid infrastructure could increase demand

3. Additional regulation will increase the demand for companies in the environmental services industry


1.State & federal budgets are under pressure, which may slow down growth for the company as it is state owned

2. Competition from private firms

3. Company’s brand value

Dongfang Electric Competition


Below are the 3 main Dongfang Electric competitors :

1.Toshiba hydro power Co
2.Voith Shanghai Hydro Limited

The brandguide table above concludes the Dongfang Electric SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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