Cooper Industries SWOT Analysis, USP & Competitors

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SWOT Analysis of Cooper Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cooper Industries

Parent Company

Cooper Industries


Electrical Equipment


Energy and Power

Tagline/ Slogan

Productivity Through Protection


A constant focus on innovation and evolving business practices, while maintaining the highest ethical standards and meeting customer needs



Electrical and electronic fuses, Explosion-proof electrical equipment, Lighting fixtures, and Power systems products, hand tools for industrial and commercial uses

Target Group

Industrial, commercial, residential and utility markets


Cooper is uniquely positioned for several long term growth trends including the global infrastructure build out, the need to improve the reliability and productivity of the Electric grid, the demand for higher energy-efficient products and the need for improved electrical safety

SWOT Analysis


1. Cooper has manufacturing facilities in 23 countries as of 2011
2. Consistent top line growth

3. Strong and robust organic diversification and expansion in many areas

4. Large and diverse portfolio in electrical equipment

5. Cooper Industries is well positioned for sustained growth in the years ahead


1.The demand for the goods that Cooper Industries produces is heavily based on the U.S. Housing Market and building construction in general. It should probably diversify into new geographies

2. Excessive dependence on debt

3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit


1.Increasing demand for global lightening fixtures

2.Accelerating nonresidential construction market in US
3.Growth of global market for electrical components


1.The company's revenues are based on the number of housing starts and the growth of industrial facilities. A downturn in one or the other will impact the company's performance
2.Global economy slowdown
3.Intense competition



1.General Electric Company
2.ABB Ltd
3.Hubbell Incorporated

The table above concludes the Cooper Industries SWOT analysis along with its marketing and brand parameters.


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