Iberdrola Renewables SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2283

SWOT Analysis of Iberdrola Renewables with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Iberdrola Renewables

Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

When you find your path, there's no turning back


Clean, safe, reliable and affordable electricity

Iberdrola Renewables STP


Agencies looking to buy electricity

Target Group

Federal & State Agencies, Institutional Retail, Investor-owned Utilities, Joint Action Agencies, Publics


Nation’s renewable energy needs with distinctive capabilities

Iberdrola Renewables SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Iberdrola Renewables :

1. Strong R&D capabilities

2. Extensive experience in wholesale energy markets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio


1. Limited global presence compared to global leaders

2. Poor condition of hydroelectric dams


1.New power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Stagnating demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Iberdrola Renewables Competition


Below are the 3 main Iberdrola Renewables competitors :

1.Consolidated Edison, Inc.

2.National Grid USA

3. Bangor Hydro-Electric Company

The brandguide table above concludes the Iberdrola Renewables SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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