Indowind Energy Limited SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1043

SWOT Analysis of Indowind Energy Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indowind Energy Limited

Parent Company

Indowind Energy Limited


Electric Utilities


Energy & Power

Tagline/ Slogan

For you, forever


An IPP in the renewable energy field

Indowind Energy Limited STP


Agencies looking to buy electricity

Target Group

State owned Electricity Boards and private companies


An IPP in the renewable energy field generating Green Power through dedicated wind firms

Indowind Energy Limited SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Indowind Energy Limited :

1. Proven capabilities in setting up Wind farms, Operating & Maintaining them

2. Optimum machine availability
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Fully integrated project management system
5. A decade on onsite experience possessing considerable domain and technology knowledge to provide end-to-end solutions & services

6. Strong credibility of the promoters, their business orientation and approach


1.Localized presence, less diversification

2. Only one source ofinput material

3. Prices are determined by India's Electricity Act


1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations


1.Rising cost of production
2.Huge competition from subsidized public sector firms

3. New and cleaner  sources of power

Indowind Energy Limited Competition


Below are the 4 main Indowind Energy Limited competitors :

1.Reliance Energy
2.Tata power



The brandguide table above concludes the Indowind Energy Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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