Gujarat Industries Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Gujarat Industries Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gujarat Industries Power

Parent Company

Gujarat Industries Power

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Ethical business practices

STP

Segment

Agencies looking to buy electricity

Target Group

State owned Electricity Boards and private companies

Positioning

Ethical service provider

SWOT Analysis

Strengths

1. Ethical business practices

2. Employee friendly work culture and personnel policies
3. Efficient production process of plants
4. Fully integrated project management system
5. Over 25 years of experience in the sector

6. Backing of Gujarat Government

Weaknesses

1.Localized presence, less diversification

2. Depleting input materials sources

3.Out datedplants urgently needed investmentsfor modernization

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2.Huge competition from subsidized public sector firms

3. New and cleaner  sources of power

Competition

Competitors

1.Reliance Energy
2.Tata power

3. NTPC

4. NHPC


The table above concludes the Gujarat Industries Power SWOT analysis along with its marketing and brand parameters.

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