Southern Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1145

SWOT Analysis of Southern Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern Company

Parent Company

Southern Co


Electric Utilities



Tagline/ Slogan

Energy to serve your world


Clean, safe, reliable and affordable electricity



Agencies looking to buy electricity

Target Group

Federal & State Agencies, Institutional Retail, Investor-owned Utilities, Joint Action Agencies, Publics


Clean, safe, reliable and affordable electricity

SWOT Analysis


1. Strong R&D capabilities

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Recognized by the U.S. Department of Defense

6. Well diversified energy portfolio


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Poor condition of hydroelectric dams


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Entergy Corporation

2. NextEra Energy, Inc

3. CenterPoint Energy, Inc.

The table above concludes the Southern Company SWOT analysis along with its marketing and brand parameters.


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