KSK Energy Ventures Limited SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1067
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SWOT Analysis of KSK Energy Ventures Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KSK Energy Ventures Limited

Parent Company

KSK group

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Power from knowledge

USP

Thought leader in power industry

KSK Energy Ventures Limited STP

Segment

Agencies looking to buy electricity

Target Group

Industrial and state owned consumers

Positioning

Providing fuel security

KSK Energy Ventures Limited SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KSK Energy Ventures Limited :

1. Strong financial presence
2. Fully integrated project management system
3. One of the largest company among the new entrants

4. Sister-company providing backward integration

5. Efficient & timely completion of projects

Weaknesses

1.Depleting input materials sources

2.Less support from government compare to competitors

Opportunities

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

Threats

1.Rising cost of production
2. Huge competition from subsidized public sector firms

3. New and cleaner  sources of power

KSK Energy Ventures Limited Competition

Competitors

Below are the 3 main KSK Energy Ventures Limited competitors :

1. Reliance Energy
2. Tata power

3. Jayaprakash JP Power Ventures


The brandguide table above concludes the KSK Energy Ventures Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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