Apar Industries SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1851

SWOT Analysis of Apar Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apar Industries

Parent Company

Apar Industries


Electrical Equipment


Energy & Power

Tagline/ Slogan

Powering Ahead "Tomorrow's Progress Today"


Experts in specialty oils and aluminum conductors

Apar Industries STP


Transformer Specialty oils , Aluminum conductors, Cables

Target Group

Power generation companies, Automobile manufacturers, FMCG companies, Telecommunication Companies


The largest producers of POWERLINE aluminum and alloy Conductors, in Asia

Apar Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Apar Industries :

1. Huge market in India in segment of specialty oils
2. Apar industries has global tie ups with companies from different parts of the world

3. Has high operating margin, among the best in the sector

4. Good  investment in R&D

5. Recently it has secured technical approvals from leading utilities for high temperature conductors

6. High entry barriers for other companies

7. Synergy between the acquired and the parent company


1.Constrained by capital requirements

2. High financial leverage compared to peers

3.Revenue concentration from few customers


1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3.Growing portfolio of other oils – white oils, industrial and process oils

4.Power transmission expected to lead the next phase of growth in the power sector


1.High breaking even in power cable segment

2. Highly regulated electrical sector

3. Environmental legislations on industrial wastes

4. Fierce competition from foreign companies

Apar Industries Competition


Below are the 4 main Apar Industries competitors :

1.Accurate Transformers Ltd.

2.Emco Ltd.
3.Bharat Bijlee Ltd.

4. Marsons Ltd.

The brandguide table above concludes the Apar Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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