SWOT Analysis of Fuji Electric Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Fuji Electric Holdings |
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Parent Company |
Fuji Electric |
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Category |
Electrical Equipment |
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Sector |
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Tagline/ Slogan |
Innovating Energy Technology |
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USP |
Fuji Electric offers the products of the future to meet customer demands and contribute to the creation of responsible and sustainable societies everywhere they do business |
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Fuji Electric Holdings STP |
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Segment |
Power Supply Solution of The Industry,Industrial Production Solutions, Instrumentation, Thermal and Geothermal Power Generation, Nuclear, Radiation Monitoring, Distribution and Control Equipment |
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Target Group |
Public/Transportation firms, Vending machine manufacturers, Industries requiring electronic and storage devices ,Power generation and Distribution companies, Construction companies, Automobile manufacturing units etc. |
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Positioning |
Expert in electronics manufacturing and pioneers of cutting-edge energy technology |
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Fuji Electric Holdings SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fuji Electric Holdings : 1. High Pricing Power and strong financial position 2. Unique products have helped differentiate itself from its competitors 3. Strong management 4. Strong brand name is a major strength of FUJI 5. Superior technology allows FUJI to better meet the needs of their customers |
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Weaknesses |
1.Limited supply chain compared to leaders has affected its business in recent past 2.Poor cost structure even though they have high pricing power |
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Opportunities |
1.High investments in New technology 2.Diversifying its portfolio by manufacturing new products |
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Threats |
1.Availability of substitutes for its products 2.Most of markets it operates are mature and growth is stagnant 3.Presence of grey market 4. Recent trend in change of customer preferences |
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Fuji Electric Holdings Competition |
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Competitors |
Below are the 3 main Fuji Electric Holdings competitors : 1.Hitachi, Ltd. |
The brandguide table above concludes the Fuji Electric Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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