Fuji Electric Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Fuji Electric Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fuji Electric Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fuji Electric Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fuji Electric Holdings is one of the leading brands in the energy & power sector.

The article below lists the Fuji Electric Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fuji Electric Holdings SWOT Analysis:

SWOT Analysis of Fuji Electric Holdings

For Fuji Electric Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fuji Electric Holdings Strengths

The strengths of Fuji Electric Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fuji Electric Holdings :

1. High Pricing Power and strong financial position

2. Unique products have helped differentiate itself from its competitors

3. Strong management

4. Strong brand name is a major strength of FUJI

5. Superior technology allows FUJI to better meet the needs of their customers

Fuji Electric Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fuji Electric Holdings SWOT Analysis:

1.Limited supply chain compared to leaders has affected its business in recent past

2.Poor cost structure even though they have high pricing power

Fuji Electric Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fuji Electric Holdings SWOT Analysis:

1.High investments in New technology

2.Diversifying its portfolio by manufacturing new products
3.Expansion into international markets

Fuji Electric Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fuji Electric Holdings are as mentioned:

1.Availability of substitutes for its products

2.Most of markets it operates are mature and growth is stagnant

3.Presence of grey market

4. Recent trend in change of customer preferences

Fuji Electric Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Fuji Electric Holdings:

1.Hitachi, Ltd.
2.Panasonic Corporation
3.Chori Co., Ltd.

Hence this concludes the Fuji Electric Holdings SWOT analysis.

Continue reading more about the brand/company.

About Fuji Electric Holdings

Fuji Electric Holdings Overview
Parent Company

Fuji Electric


Electrical Equipment


Energy & Power

Tagline/ Slogan

Innovating Energy Technology


Fuji Electric offers the products of the future to meet customer demands and contribute to the creation of responsible and sustainable societies everywhere they do business

Fuji Electric Holdings STP

Power Supply Solution of The Industry,Industrial Production Solutions, Instrumentation, Thermal and Geothermal Power Generation, Nuclear, Radiation Monitoring, Distribution and Control Equipment

Target Market

Public/Transportation firms, Vending machine manufacturers, Industries requiring electronic  and storage devices ,Power generation and Distribution companies, Construction companies, Automobile manufacturing units etc.


Expert in electronics manufacturing and pioneers of cutting-edge energy technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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