Fuji Electric Holdings SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2724

SWOT Analysis of Fuji Electric Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fuji Electric Holdings

Parent Company

Fuji Electric


Electrical Equipment


Energy & Power

Tagline/ Slogan

Innovating Energy Technology


Fuji Electric offers the products of the future to meet customer demands and contribute to the creation of responsible and sustainable societies everywhere they do business

Fuji Electric Holdings STP


Power Supply Solution of The Industry,Industrial Production Solutions, Instrumentation, Thermal and Geothermal Power Generation, Nuclear, Radiation Monitoring, Distribution and Control Equipment

Target Group

Public/Transportation firms, Vending machine manufacturers, Industries requiring electronic  and storage devices ,Power generation and Distribution companies, Construction companies, Automobile manufacturing units etc.


Expert in electronics manufacturing and pioneers of cutting-edge energy technology

Fuji Electric Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fuji Electric Holdings :

1. High Pricing Power and strong financial position

2. Unique products have helped differentiate itself from its competitors

3. Strong management

4. Strong brand name is a major strength of FUJI

5. Superior technology allows FUJI to better meet the needs of their customers


1.Limited supply chain compared to leaders has affected its business in recent past

2.Poor cost structure even though they have high pricing power


1.High investments in New technology

2.Diversifying its portfolio by manufacturing new products
3.Expansion into international markets


1.Availability of substitutes for its products

2.Most of markets it operates are mature and growth is stagnant

3.Presence of grey market

4. Recent trend in change of customer preferences

Fuji Electric Holdings Competition


Below are the 3 main Fuji Electric Holdings competitors :

1.Hitachi, Ltd.
2.Panasonic Corporation
3.Chori Co., Ltd.

The brandguide table above concludes the Fuji Electric Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Fuji Electric Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin