FirstEnergy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1571

SWOT analysis of FirstEnergy analyses the brand/company with its strengths, weaknesses, opportunities & threats. FirstEnergy is one of the leading brands in the energy & power sector. The table below also lists the top FirstEnergy competitors and elaborates FirstEnergy segmentation, targeting, positioning & USP.


Parent Company

FirstEnergy Corporation


Electric Utilities


Energy & Power

Tagline/ Slogan

First Source


One stop service provider

FirstEnergy STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Provide energy in a reliable and sustainable way

FirstEnergy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FirstEnergy. Strengths are:

1. Its distribution lines span over 194,000 miles with over 23,000 MW

2. Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated  business


Here are the weaknesses in the FirstEnergy SWOT Analysis:

1.Intense competition means limited margins and slow growth

2. Employee Unrest is a concern and one of the largest polluters


Following are the Opportunities in FirstEnergy SWOT Analysis:

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


The threats in the SWOT Analysis of FirstEnergy are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

FirstEnergy Competition


Below are the top 3 FirstEnergy competitors:

1. American Electric Power Company, Inc.

2. Public Service Enterprise Group Incorporated

3. Dominion Resources, Inc.

The brandguide table above concludes the FirstEnergy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to FirstEnergy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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