Entergy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1700

SWOT Analysis of Entergy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

The power of people


Nation’s leading nuclear generators

Entergy STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


An integrated energy company

Entergy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Entergy :

1. Strong workforce of over 15,000 people

2. Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity with Nuclear generation assets
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5.Nation’s leading nuclear generators

6. Delivers electricity to 2.8 million utility customers in US

7. Vertically integrated  business


1.Energy portfolio not well diversified as compared to competition

2. Geographically not well diversified


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Entergy Competition


Below are the 3 main Entergy competitors :

1. American Electric Power Company, Inc

2. CenterPoint Energy, Inc.

3. The Southern Company

The brandguide table above concludes the Entergy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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