Dominion Resources SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1209

SWOT Analysis of Dominion Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dominion Resources

Parent Company

Dominion Resources


Electric Utilities



Tagline/ Slogan

It all starts here


One Stop service provider



Agencies looking to buy electricity

Target Group

Residential Customers, Business Customers


ensure reliable and adequate supplies of energy

SWOT Analysis


1. A leader in natural gas and electricity in US

2. has a strong employee workforce of over 18,000
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology with 27,000 MW and 6,000 miles pipeline
5. Value chain Integration


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Geographically not well diversified compared to global leaders


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1.Allegheny Energy

2. Edison International

3. American Electric Power Company

The table above concludes the Dominion Resources SWOT analysis along with its marketing and brand parameters.


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