Consolidated Edison SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1463

SWOT Analysis of Consolidated Edison with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Consolidated Edison

Parent Company

Consolidated Edison Company


Electric Utilities



Tagline/ Slogan

Energy, efficiency, expertise


Vertical integration and extensive expertise



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Competitive priced energy services across US

SWOT Analysis


1. Con Edison has been supplying the energy that powers New York

2. It operates one of the world's largest and most complex energy delivery systems
3. Decades of years of experience
4. State of art equipment, new technology
5. One of the largest investor-owned energy company

6. Well diversified energy portfolio with a strong workforce of over 15000 people

7. Vertically integrated  business


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Stiff competition means limited market share


1.More focus on renewable energy
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. American Electric Power Company, Inc

2. National Grid USA

3. Iberdrola USA, Inc.

The table above concludes the Consolidated Edison SWOT analysis along with its marketing and brand parameters.


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