CLP Group SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1988

SWOT Analysis of CLP Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CLP Group

Parent Company

CLP Holdings


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering Asia Responsibly


Dynamic work culture



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Powering Asia responsibly

CLP Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CLP Group :

1. Its core business is generation, transmission, and retailing of electricity

2. Overseas market includes Australia, India, Taiwan and many other Asian countries
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Vertically integrated  business and strong brand reputation in China


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrestis a concern


1.Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

CLP Group Competition


Below are the 3 main CLP Group competitors :

1. Huaneng Power International Inc.

2. The Hong Kong and China Gas Company Limited

3. Power Assets Holdings Limited

The brandguide table above concludes the CLP Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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