American Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1180

SWOT Analysis of American Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Electric Power

Parent Company

American Electric Power


Electric Utilities



Tagline/ Slogan

energy made better


Reliable, affordable service



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Safety, performance and value in electric power generation, transmission and distribution

SWOT Analysis


1. Over 18,000 employees form a part of its workforce

2. It has a 38000 MW generating capacity and over 60,000km network
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Falling coal prices lower AEP's input costs

6. It has expertise in coal, nuclear, hybrid and wind energy


1.Most of its energy using coal power, making it particularly vulnerable to "green" legislation

2. Geographically not well diversified


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Entergy

2. Exelon

3. PE&G

The table above concludes the American Electric Power SWOT analysis along with its marketing and brand parameters.


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