Bharat Bijlee SWOT Analysis, USP & Competitors

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SWOT Analysis of Bharat Bijlee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bharat Bijlee

Parent Company

Bharat Bijlee


Electrical Equipment


Power and Industrial Products

Tagline/ Slogan

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Building on diverse engineering and managerial capabilities, it has maintained a strong growth path, consistent with its philosophy of keeping customer and quality as key business drivers



Transformers, Projects, Electric motors, Elevator systems, Drives

Target Group

Telecommunication Service providers, Automobile manufacturing companies, Computer manufacturers, Power generation companies, Construction companies


Pioneer and a leading indigenous manufacturer of electrical and related equipment in India

SWOT Analysis


1. Strong brand and great support from collaborators in the domestic market

2. Industrial leader in metal and light metal products

3. Significant Presence in two important segments

4. Small divisions  growing at a faster pace

5. High growth rate in sales and profits in motor segment


1.Regulatory issues have undermined business confidence

2. A slowdown in announcement of fresh projects

3. Monetarytightening in response to inflation has resulted

in a hardening of interest rates


1. Scanning overseas market for emerging opportunities

2. Concentration on more acquisitions to increase its reach and presence

3. Up gradations of plants to deliver more value to the customer thereby increasing the client retention rate

4. A bleak forecast of economy


1.Operating in industries categorized by high consolidation

2. Lack of growth stimulus by the government of the sector

3.  Intense competition from large multinational players

4.Continued weakness of the rupee will also impact the Company’s margins as imports of electrical steel, copper and oil will become costlier



1HBL power
2.Alfa Transformers Ltd

3.Apar Industries Ltd

4. Emco

The table above concludes the Bharat Bijlee SWOT analysis along with its marketing and brand parameters.


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