Bharat Bijlee SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1813

SWOT Analysis of Bharat Bijlee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bharat Bijlee

Parent Company

Bharat Bijlee


Electrical Equipment


Energy & Power

Tagline/ Slogan

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Building on diverse engineering and managerial capabilities, it has maintained a strong growth path, consistent with its philosophy of keeping customer and quality as key business drivers

Bharat Bijlee STP


Transformers, Projects, Electric motors, Elevator systems, Drives

Target Group

Telecommunication Service providers, Automobile manufacturing companies, Computer manufacturers, Power generation companies, Construction companies


Pioneer and a leading indigenous manufacturer of electrical and related equipment in India

Bharat Bijlee SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bharat Bijlee :

1. Strong brand and great support from collaborators in the domestic market

2. Industrial leader in metal and light metal products

3. Significant Presence in two important segments

4. Small divisions  growing at a faster pace

5. High growth rate in sales and profits in motor segment


1.Regulatory issues have undermined business confidence

2. A slowdown in announcement of fresh projects

3. Monetarytightening in response to inflation has resulted

in a hardening of interest rates


1. Scanning overseas market for emerging opportunities

2. Concentration on more acquisitions to increase its reach and presence

3. Up gradations of plants to deliver more value to the customer thereby increasing the client retention rate

4. A bleak forecast of economy


1.Operating in industries categorized by high consolidation

2. Lack of growth stimulus by the government of the sector

3.  Intense competition from large multinational players

4.Continued weakness of the rupee will also impact the Company’s margins as imports of electrical steel, copper and oil will become costlier

Bharat Bijlee Competition


Below are the 3 main Bharat Bijlee competitors :

1HBL power
2.Alfa Transformers Ltd

3.Apar Industries Ltd

4. Emco

The brandguide table above concludes the Bharat Bijlee SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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