SWOT Analysis of HBL Power Systems Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
HBL Power Systems Ltd |
|
Parent Company |
HBL Power Systems ltd |
Category |
Electrical Equipment |
Sector |
|
Tagline/ Slogan |
- |
USP |
HBL Power Systems is the pioneer in the design, development and manufacture of specialized batteries and DC systems in India. |
HBL Power Systems Ltd STP |
|
Segment |
Power generation and distribution,Railways, Aviation, Batteries, Defense and Green products |
Target Group |
Telecom Companies, defense and aviation Entities, Oil and Gas sector, Railways, Public utilities |
Positioning |
A learning organization which caters to exporting technology from India |
HBL Power Systems Ltd SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBL Power Systems Ltd : 1. Many years of experience in design, development and manufacturing 2. Strong financial performance 3. Diversified into many segments and tapping sophisticated markets 4. High liquidity has enabled it to invest in new technologies and have grown in many segments 5. Good presence of the company in this sector |
Weaknesses |
1.Lack of good brand recognition 2. Weak presence in foreign markets |
Opportunities |
1.Expansion through Strategic Alliances 2. Growth in Smart grid infrastructure could increase demand 3. Population growth and urbanization is demanding investment in infrastructure 4. Emphasis on in-house R&D for Technology Development 5. Focus on Technology Intensive Products |
Threats |
1.Political volatility has affected some of its long term projects and still continue to be a point of concern 2. Competition from private firms 3. Company’s brand value |
HBL Power Systems Ltd Competition |
|
Competitors |
Below are the 3 main HBL Power Systems Ltd competitors : 1.Eveready |
The brandguide table above concludes the HBL Power Systems Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to HBL Power Systems Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!