HBL Power Systems Ltd SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2155

SWOT analysis of HBL Power Systems Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. HBL Power Systems Ltd is one of the leading brands in the energy & power sector. The table below also lists the top HBL Power Systems Ltd competitors and elaborates HBL Power Systems Ltd segmentation, targeting, positioning & USP.

HBL Power Systems Ltd

Parent Company

HBL Power Systems ltd

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

-

USP

HBL Power Systems is the pioneer in the design, development and manufacture of specialized batteries and DC systems in India.

HBL Power Systems Ltd STP

Segment

Power generation and distribution,Railways, Aviation, Batteries, Defense and Green products

Target Group

Telecom Companies, defense and aviation Entities, Oil and Gas sector, Railways, Public utilities

Positioning

A learning organization which caters to exporting technology from India

HBL Power Systems Ltd SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HBL Power Systems Ltd. Strengths are:

1. Many years of experience in design, development and manufacturing

2. Strong financial performance

3. Diversified into many segments  and tapping sophisticated markets

4. High liquidity has enabled it to invest in new technologies and have grown in many segments

5. Good presence of the company in this sector

Weaknesses

Here are the weaknesses in the HBL Power Systems Ltd SWOT Analysis:

1.Lack of good brand recognition

2. Weak presence in foreign markets

Opportunities

Following are the Opportunities in HBL Power Systems Ltd SWOT Analysis:

1.Expansion through Strategic Alliances

2. Growth in Smart grid infrastructure could increase demand

3. Population growth and urbanization is demanding investment in infrastructure

4. Emphasis on in-house R&D for Technology Development

5. Focus on Technology Intensive Products

Threats

The threats in the SWOT Analysis of HBL Power Systems Ltd are as mentioned:

1.Political volatility has affected some of its long term projects and still continue to be a point of concern

2. Competition from private firms

3. Company’s brand value

HBL Power Systems Ltd Competition

Competitors

Below are the top 3 HBL Power Systems Ltd competitors:

1.Eveready
2.Bharat Bijlee
3.V-Guard Industries Ltd.


The brandguide table above concludes the HBL Power Systems Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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