Techno Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1158

SWOT Analysis of Techno Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Techno Electric

Parent Company

Techno Electric and Engineering Company


Electrical Equipment


Industrial Products

Tagline/ Slogan

Where progress is performance


The company has a business model that reconcilesconventional energy management on the one hand with nonconventional energy capacity on the other.



Power  generation, transmission and distribution

Target Group

Public entities, Power Generation and distribution companies, Electrical Equipment manufacturing firms


A leading provider of high quality engineering, procurement and construction services to India’s core sector industries

SWOT Analysis


1. Significance presence in domestic market with over 20 locations across the country
2. Consistent growth

3. Strong and robust organic diversification and expansion in many areas

4. Good financial performance with continuous profits

5. Backordering signifying increase of the potential market


1.Currently the company is concentrating more on the domestic market only

2. Improper utilization of free cash flows

3.A small work force


1.Increasing demand for non-renewable resources

2.Ageing power plants
3.Growth of global market for electrical components

4. Pursuing growth by Acquisitions


1.The industrial environment turned challenging due to increased competition, reduction in rates and attrition
2.Economy slowdown
3.Intense competition

4. A lower throughput of orders



1.Adani Power Ltd
2.GVK Power & Infrastructure Ltd
3.Reliance Infrastructure Ltd

The table above concludes the Techno Electric SWOT analysis along with its marketing and brand parameters.


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