Honda Siel Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2012
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SWOT Analysis of Honda Siel Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Honda Siel Power

Parent Company

Honda Siel

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

The power of dreams; Helping people getting things done

USP

Honda has gained prominence in the global community through ceaseless innovation and a commitment to servicing the needs of society

Honda Siel Power STP

Segment

Portable Generators, Water Pumping Sets, General Purpose Engines and other industrial electrical equipment

Target Group

Automobile manufacturing firms/dealers , Industries that require power generators and power backup,  Private energy producing firms

Positioning

A company supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction

Honda Siel Power SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Siel Power. Strengths are:

1. Strong brand name with good reputation

2. Great customer service

3. Vast foreign market, spread geographically in over 50 countries

4. Strong research and development which has afforded them competitiveness inquality products

5. Pioneer in engineering low emissions internal combustion andhybrid technology

6. Financial performance of the company is good

Weaknesses

Here are the weaknesses of Honda Siel Power :

1.A lack of scale means Honda’s cost per unit of output is very high

2. A weak online presence can result in lost opportunities for Honda

Opportunities

Following are the Opportunities of Honda Siel Power :

1.Fragmented markets provide many opportunities for Honda to expand and increase market share

2. Greater innovation can help Honda to produce unique products and services that meet customer’s needs

3. New technology helps Honda to better meet their customer’s needs with new and improved products and services

Threats

The threats of Honda Siel Power are as mentioned :

1.Bad economy can hurt Honda’s business by decreasing the number of potential customers

2. Volatile costs mean Honda has to plan for scenarios where costs skyrocket

3. The availability of substitute products hurts Honda’s ability to raise prices

Honda Siel Power Competition

Competitors

Below are the 4 main Honda Siel Power competitors :

1.EnvairElectrodyne Ltd

2.Birla Power Solutions Ltd.        
3.Techno Electric

4. Sulabh Engineer


The brandguide table above concludes the Honda Siel Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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