Cemig SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1427

SWOT Analysis of Cemig with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

A melhor energia do brasil


Building a stronger foundation for the future

Cemig STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Provide energy in a reliable and sustainable way

Cemig SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cemig :

1. The Group Cemig is also recognized by its size and expertise

2. considered the largest integrated electricity sector in Brazil
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Vertically integrated  business


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2.Geographically not well diversified


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Cemig Competition


Below are the 3 main Cemig competitors :

1. EDP - Energias de Portugal, S.A.

2. EletropauloMetropolitanaEletricidade de São Paulo SA

3. CompanhiaParanaense de Energia - COPEL

The brandguide table above concludes the Cemig SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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