China Yangtze Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 873

SWOT Analysis of China Yangtze Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Yangtze Power

Parent Company

China Yangtze Power


Electric Utilities


Power and Energy

Tagline/ Slogan



Provide support, and repair and maintenance services



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Powering Asia responsibly

SWOT Analysis


1. The Company is currently the largest listed hydropower company in the People’s Republic of China

2. Installed capacity of Hubei Energy being about 4,500+ MW
3. power plants are advanced in equipment, stable and efficient
4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services

5. Sound credit worthiness both domestically and internationally and rich capital market operation experience


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest is a concern

3. Out datedplants urgently needed investmentsfor modernization


1.Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Huadian Power International Corporation

2. China HuaNeng Group

3. China Shenhua Energy Company Limited

The table above concludes the China Yangtze Power SWOT analysis along with its marketing and brand parameters.


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