DTE Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of DTE Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DTE Energy

Parent Company

DTE Energy


Electric Utilities


Power and Energy

Tagline/ Slogan

Know Your Own Power


management of energy-related businesses and services nationwide



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


a diversified energy company involved in the development

SWOT Analysis


1. have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries

2. provide energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business


1.Geographically not well diversified

2. Energy portfolio not well diversified


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. CMS Energy Corporation

2. Wisconsin Energy Corporation

3. Integrys Energy Group, Inc

The table above concludes the DTE Energy SWOT analysis along with its marketing and brand parameters.


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