Federal Grid SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1255

SWOT Analysis of Federal Grid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Grid

Parent Company

Unified Energy System


Electric Utilities


Energy & Power

Tagline/ Slogan

On Restructuring the Electric Power Russia


Reliable, affordable service

Federal Grid STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Safety, performance and value in electric power generation, transmission and distribution

Federal Grid SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Federal Grid :

1. Strong workforce and focus on R&D

2. Equipment and expertise for Nuclear power generation
3. Management of a unified national (All-Russia) electrical network
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio


1.Cope with fixed asset ageing is a concern

2. Outdated technical level compared to world leaders


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Federal Grid Competition


Below are the 3 main Federal Grid competitors :

1. IDGC Holding

2. Inter RAO

3. Irkutskenergo

The brandguide table above concludes the Federal Grid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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