Federal Grid SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 962

SWOT Analysis of Federal Grid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Grid

Parent Company

Unified Energy System


Electric Utilities


Power and Energy

Tagline/ Slogan

On Restructuring the Electric Power Russia


Reliable, affordable service



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Safety, performance and value in electric power generation, transmission and distribution

SWOT Analysis


1. Strong workforce and focus on R&D

2. Equipment and expertise for Nuclear power generation
3. Management of a unified national (All-Russia) electrical network
4. State of art equipment, new technology
5. Vertically integrated operations

6. Well diversified energy portfolio


1.Cope with fixed asset ageing is a concern

2. Outdated technical level compared to world leaders


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. IDGC Holding

2. Inter RAO

3. Irkutskenergo

The table above concludes the Federal Grid SWOT analysis along with its marketing and brand parameters.


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