Huaneng Power International SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1457

SWOT Analysis of Huaneng Power International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Huaneng Power International

Parent Company

Huaneng Power Intl


Electric Utilities


Power and Energy

Tagline/ Slogan

Powering Tomorrow


Dynamic work culture



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Powering Asia responsibly

SWOT Analysis


1. Strategically located power generating assets and bright market prospect

2. Standardized corporate governance structure and scientific decision-making mechanism
3. power plants are advanced in equipment, stable and efficient
4. High quality employee base and experienced management team

5. Well diversified energy portfolio

6. Sound credit worthiness both domestically and internationally and rich capital market operation experience


1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2.Out datedplants urgently needed investmentsfor modernization


1.Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Korea Electric Power Corporation

2. CLP Holdings Limited

3. Power Assets Holdings Limited

The table above concludes the Huaneng Power International SWOT analysis along with its marketing and brand parameters.


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