RusHydro SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1368
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SWOT Analysis of RusHydro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RusHydro

Parent Company

RusHydro

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Pure energy

USP

Ensure the reliable and safe performance of the Company’s facilities

RusHydro STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

To upgrade energy efficiency by developing sustainable energy

RusHydro SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RusHydro :

1. Expert workforce with a strong focus of research and development of newer sources of energy

2. Strengthen its growth and enhance its role both domestically and abroad
3. Clean power generation

4. State of art equipment, new technology
5. State-of-the-art management with extensive experience in creating and managing hydro-power assets, including the foreign markets

6. An established retail business that ensures high quality service and undisrupted consumer supply

Weaknesses

1.Geographically not well diversified

2. Limited brand awareness compared to some global energy players

Opportunities

1.Tie-ups with global players to share expertise and grow
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

RusHydro Competition

Competitors

Below are the 3 main RusHydro competitors :

1. Entergy

2. Exelon

3. PE & G


The brandguide table above concludes the RusHydro SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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