RusHydro SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1641

SWOT analysis of RusHydro analyses the brand/company with its strengths, weaknesses, opportunities & threats. RusHydro is one of the leading brands in the energy & power sector. The table below also lists the top RusHydro competitors and elaborates RusHydro segmentation, targeting, positioning & USP.


Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Pure energy


Ensure the reliable and safe performance of the Company’s facilities

RusHydro STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


To upgrade energy efficiency by developing sustainable energy

RusHydro SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of RusHydro. Strengths are:

1. Expert workforce with a strong focus of research and development of newer sources of energy

2. Strengthen its growth and enhance its role both domestically and abroad
3. Clean power generation

4. State of art equipment, new technology
5. State-of-the-art management with extensive experience in creating and managing hydro-power assets, including the foreign markets

6. An established retail business that ensures high quality service and undisrupted consumer supply


Here are the weaknesses in the RusHydro SWOT Analysis:

1.Geographically not well diversified

2. Limited brand awareness compared to some global energy players


Following are the Opportunities in RusHydro SWOT Analysis:

1.Tie-ups with global players to share expertise and grow
2.Future development of nuclear power
3.Plans to reduce CO2 emission


The threats in the SWOT Analysis of RusHydro are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

RusHydro Competition


Below are the top 3 RusHydro competitors:

1. Entergy

2. Exelon

3. PE & G

The brandguide table above concludes the RusHydro SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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