Tokyo Electric Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1201

SWOT Analysis of Tokyo Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electric Power

Parent Company

Tokyo Electric Power


Electric Utilities


Energy & Power

Tagline/ Slogan



Ethical practices and strong expertise

Tokyo Electric Power STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Powering responsibly

Tokyo Electric Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Electric Power. Strengths are:

1. Strong presnece in Japan with a strong expert workforce

2. Nuclear power generation expertise with the company
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Over 100 years of experience in the sector

5. Well diversified energy portfolio

6. Vertically integrated  business with strong Research and development


Here are the weaknesses of Tokyo Electric Power :

1. Limited geographic reach limits its expansion scope

2. Constant demand to upgrade technology means huge invesments


Following are the Opportunities of Tokyo Electric Power :

1.More focus on solar and Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission


The threats of Tokyo Electric Power are as mentioned :

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Tokyo Electric Power Competition


Below are the 3 main Tokyo Electric Power competitors :

1. The Kansai Electric Power Company, Incorporated

2. Chubu Electric Power Co., Inc.

3. Tohoku Electric Power Company, Incorporated

The brandguide table above concludes the Tokyo Electric Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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