Tokyo Electric Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1201
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SWOT Analysis of Tokyo Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electric Power

Parent Company

Tokyo Electric Power

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Switch

USP

Ethical practices and strong expertise

Tokyo Electric Power STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Powering responsibly

Tokyo Electric Power SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Electric Power. Strengths are:

1. Strong presnece in Japan with a strong expert workforce

2. Nuclear power generation expertise with the company
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Over 100 years of experience in the sector

5. Well diversified energy portfolio

6. Vertically integrated  business with strong Research and development

Weaknesses

Here are the weaknesses of Tokyo Electric Power :

1. Limited geographic reach limits its expansion scope

2. Constant demand to upgrade technology means huge invesments

Opportunities

Following are the Opportunities of Tokyo Electric Power :

1.More focus on solar and Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission

Threats

The threats of Tokyo Electric Power are as mentioned :

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Tokyo Electric Power Competition

Competitors

Below are the 3 main Tokyo Electric Power competitors :

1. The Kansai Electric Power Company, Incorporated

2. Chubu Electric Power Co., Inc.

3. Tohoku Electric Power Company, Incorporated


The brandguide table above concludes the Tokyo Electric Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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