Tokyo Electric Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Tokyo Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Electric Power

Parent Company

Tokyo Electric Power


Electric Utilities


Power and Energy

Tagline/ Slogan



Ethical practices and strong expertise



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Powering responsibly

SWOT Analysis


1. Strong presnece in Japan with a strong expert workforce

2. Nuclear power generation expertise with the company
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Over 100 years of experience in the sector

5. Well diversified energy portfolio

6. Vertically integrated  business with strong Research and development


1. Limited geographic reach limits its expansion scope

2. Constant demand to upgrade technology means huge invesments


1.More focus on solar and Wind power generation
2.New sources of power generations
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. The Kansai Electric Power Company, Incorporated

2. Chubu Electric Power Co., Inc.

3. Tohoku Electric Power Company, Incorporated

The table above concludes the Tokyo Electric Power SWOT analysis along with its marketing and brand parameters.


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