De Nora SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1875

SWOT analysis of De Nora analyses the brand/company with its strengths, weaknesses, opportunities & threats. In De Nora SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like De Nora to benchmark its business & performance as compared to the competitors and industry. De Nora is one of the leading brands in the energy & power sector. The table below also lists the top De Nora competitors and elaborates De Nora market segmentation, target group, positioning & Unique Selling Proposition (USP).

De Nora SWOT, Competitors, Marketing STP & Brand analysis Table
De Nora Brand Analysis
Parent Company

De Nora India


Electrical Equipment


Energy & Power

Tagline/ Slogan

Electrochemistry since 1923


Experts in manufacturing anodes and cathodes for Chlor-Alkali industry

De Nora STP

Electro chlorinators, Cathode & Anodes, Cathodic Protection Systems

Electro winning

Target Group

Chlor-Alkali Industry


The world leading provider of key innovative electrochemical technologies for energy saving and environmental friendly processes

De Nora SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of De Nora. Strengths are:

1. Worldwide presence and substainable growth

2. Leadership in electrochemistry through excellence in R&D

3. Outstanding engineering and manufacturing capability

4. Business partnership as springboard for growth

5. Good brand name and market reputation

6. Management is very stable


Here are the weaknesses in the De Nora SWOT Analysis:

1.Excessive dependence on few products

2. Limited diversification strategy and low global presence


Following are the Opportunities in De Nora SWOT Analysis:

1. Scanning other fields to increase their product line

2. Concentration on more acquisitions to increase its reach and market

3. Reducing costs using its R&D  Capabilities


The threats in the SWOT Analysis of De Nora are as mentioned:

1.Highly consolidated industry

2.  Intense competition from players

De Nora Competition

Below are the top 5 De Nora competitors:

1.Ador Welding Ltd.

2. D & H India Ltd.

3. Esab India Ltd.

4. GEE Ltd.

5. Rockland Thermionics Ltd.

The brandguide table above concludes the De Nora SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to De Nora. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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