Kirl Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1024

SWOT Analysis of Kirl Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kirl Electric

Parent Company

Kirloskar Electric Co


Electrical Equipment


Industrial Products

Tagline/ Slogan

We bank on The Power of Now


A business model that enables strong customer orientation, high sensitive to customer needs, and which helps to respond quickly to the changes in the market



Power generation, transmission & distribution, transportation, and renewable energy

Target Group

Industries related to Power, Sugar, Steel, Cement, Agriculture,  Oil & GasRefineries


A world-class engineering enterprise, committed to enhancing stakeholder value

SWOT Analysis


1. Manufacturing units present in 6 countries

2. Very diverse operations serving many industries

3. Known for delivering quality product/service

4. High customization helping to maintain its customer base

5. Strong CSR activities

6. Management is very stable, that forms strong foundation for the company


1.Underutilization of the resources is a concern

2. A slowdown in announcement of fresh projects and lesser margins


1. Looking for overseas markets

2. Concentration on more acquisitions to increase its reach and market

3. Using its CSR activities to further strengthen its brand


1.Cost of operation is very high

2.  Intense competition from large multinational players



1.HBL power

2. Emco

The table above concludes the Kirl Electric SWOT analysis along with its marketing and brand parameters.


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