IMP Powers SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1033

SWOT analysis of IMP Powers analyses the brand/company with its strengths, weaknesses, opportunities & threats. IMP Powers is one of the leading brands in the energy & power sector. The table below also lists the top IMP Powers competitors and elaborates IMP Powers segmentation, targeting, positioning & USP.

IMP Powers

Parent Company

IMP Powers Ltd


Electrical Equipment


Energy & Power

Tagline/ Slogan

Stepping up; The power to power your future


Highly standardized quality products and procedures gives it an edge over its peers

IMP Powers STP


Power Generation & Power Distribution, Hydro Project, Oil, Gas & Petroleum, Railways, Textiles, Steel & Automobile, Domestic Appliances

Target Group

Power Generation & Power Distribution companies including coal and hydro energy based plants, Railways, Oil and Gas producing companies, Textile Industry


Atop quality manufacturer of products in its segments with national and international standards

IMP Powers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IMP Powers. Strengths are:

1. Worldwide installations

2. Company has continued the growth trajectory by achieving continuous higher sales in recent years

3.Focusing more on SEBs, a shift from EPC , where the of take of materials is faster and thus improve profits

4. High customization helping to maintain its customer base

5. Good number of repeat orders

6. Strong R & D division


Here are the weaknesses in the IMP Powers SWOT Analysis:

1.Weak margins in recent years compared to competitors

2. Small projects size when compared to the industry stalwarts


Following are the Opportunities in IMP Powers SWOT Analysis:

1. Expanding its activity in Africa region and seeking opportunity in otherinternational markets

2. Concentrating on repair business of transformers

3. Concentration on more acquisitions

4. Using its CSR activities to further strengthen its brand


The threats in the SWOT Analysis of IMP Powers are as mentioned:

1.Uneasy market conditions

2.  Intense competition

3.The margins are going to be under pressure  due to competition

IMP Powers Competition


Below are the top 2 IMP Powers competitors:

1.HBL power

2. Emco

The brandguide table above concludes the IMP Powers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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