IMP Powers SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 928

SWOT Analysis of IMP Powers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMP Powers

Parent Company

IMP Powers Ltd


Electrical Equipment


Energy & Power

Tagline/ Slogan

Stepping up; The power to power your future


Highly standardized quality products and procedures gives it an edge over its peers

IMP Powers STP


Power Generation & Power Distribution, Hydro Project, Oil, Gas & Petroleum, Railways, Textiles, Steel & Automobile, Domestic Appliances

Target Group

Power Generation & Power Distribution companies including coal and hydro energy based plants, Railways, Oil and Gas producing companies, Textile Industry


Atop quality manufacturer of products in its segments with national and international standards

IMP Powers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of IMP Powers :

1. Worldwide installations

2. Company has continued the growth trajectory by achieving continuous higher sales in recent years

3.Focusing more on SEBs, a shift from EPC , where the of take of materials is faster and thus improve profits

4. High customization helping to maintain its customer base

5. Good number of repeat orders

6. Strong R & D division


1.Weak margins in recent years compared to competitors

2. Small projects size when compared to the industry stalwarts


1. Expanding its activity in Africa region and seeking opportunity in otherinternational markets

2. Concentrating on repair business of transformers

3. Concentration on more acquisitions

4. Using its CSR activities to further strengthen its brand


1.Uneasy market conditions

2.  Intense competition

3.The margins are going to be under pressure  due to competition

IMP Powers Competition


Below are the 2 main IMP Powers competitors :

1.HBL power

2. Emco

The brandguide table above concludes the IMP Powers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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