Eon Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1380

SWOT Analysis of Eon Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eon Electric

Parent Company

Eon Electric


Electrical Equipment


Industrial Products

Tagline/ Slogan

Energizing smiles


Eon Electric owes its leading position in the Indian Electrical Industry to its strong focus on indigenization



Lightning, fans, switches, wires cable, mobile accessories

Target Group

Construction companies, Telecommunication companies


A company with deep understanding of customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D team

SWOT Analysis


1. Strong R & D capability

2. Highly trained work force with expertise in the industry

3. Comprehensive market strategy

4. Good brand name and high quality products

5. World-class manufacturing units with state-of-the-art technology

6. Environment-friendly products


1.Increase in raw materials prices

2. Has done some un successful acquisitions which have put a financial burden


1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs


1.The financial market illness and the economic deceleration, has significant effect on its revenues

2. Highly regulated electrical sector

3. Environmental legislations on industrial wastes

4. Fierce competition in the sector



1.Schneider Electric

2. Havells

The table above concludes the Eon Electric SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Eon Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: