Easun Reyrolle SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1223

SWOT Analysis of Easun Reyrolle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Easun Reyrolle

Parent Company

Easun Reyrolle


Electrical Equipment


Energy & Power

Tagline/ Slogan

One touch access


Recognized as a significant global organization providing products and services for the protection, control, metering and automation of power

Easun Reyrolle STP


Power generation, transmission & distribution, Telecommunication products

Target Group

Offers power protection systems to various industries


An acknowledged leader in the field of electrical power management and systems

Easun Reyrolle SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Easun Reyrolle :

1. A comprehensive marketing and service network

2. Wide-ranging R&D efforts in all its activities

3. Known for its international quality  of products

4. Strong domestic customer base

5. Efficient operation and a strong skilled expert workforce


1.Fluctuation of its share price has led to difficulty in raising funds

2. Limited geographic reach and lesser market share that global leaders


1. Concentration on more acquisitions

2. Looking for overseas markets

3. Could utilize the current power scenario in its domestic market


1.Consolidation is high in the industry

2.  Intense competition from large multinational players

Easun Reyrolle Competition


Below are the 3 main Easun Reyrolle competitors :

1.HBL power

2. Emco

3. Kirl Electric

The brandguide table above concludes the Easun Reyrolle SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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