WS Industries SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1312

SWOT Analysis of WS Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WS Industries

Parent Company

WS Industries


Electrical Equipment


Energy & Power

Tagline/ Slogan



WSI believes in serving global markets while retaining a strong domestic presence

WS Industries STP


Electrical transmission and distribution sector

Target Group

Power generation and distribution companies, construction companies


World class manufacturer of high voltage transmission and sub-station insulators for the electrical transmission and distribution sector

WS Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of WS Industries :

1. Manufacturing driven state of the art technology

2. Has clients from all over the world

3. Known for delivering quality product/service

4. High customization helping to maintain its customer base

5. Strong R & D capability

6. Known for its intellectual property as it invests significantly in training its employees


1.Excessive dependence on domestic markets

2. Underutilization of available resources


1. Diversifying their product line/ product offerings

2. Using its CSR activities to further strengthen its brand


1.Increasing turnover rate

2.  Intense competition from large players

WS Industries Competition


Below are the 3 main WS Industries competitors :

1.Havells India Ltd.

2. ABB Ltd.

3. Crompton Greaves Ltd.

The brandguide table above concludes the WS Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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