A2A Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2346

SWOT Analysis of A2A Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A2A Energy

Parent Company

A2A Energy


Electric Utilities


Energy & Power

Tagline/ Slogan

Energie in comune


Reaching adequate dimensions to compete with the other operators, both national and foreign

A2A Energy STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


creation of a large national operating leader in the energy and environmental sector self-sufficient and completely integrated

A2A Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of A2A Energy. Strengths are:

1. Strong R&D capabilities and one of largest companies in Italy

2. Over 12,000 employees are a part of the organisation
3. Energy's principal business is providing electric and natural gas service to customers
4. State of art equipment, new technology
5. Well diversified energy portfolio


Here are the weaknesses of A2A Energy :

1. Geographically not well diversified

2. Limited market share due to competition and govt intervention


Following are the Opportunities of A2A Energy :

1. Future development of nuclear power
2. Plans to reduce CO2 emission


The threats of A2A Energy are as mentioned :

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

A2A Energy Competition


Below are the 3 main A2A Energy competitors :

1. ACEA S.p.A.

2. Enel S.p.A.

3. Edison S.p.A

The brandguide table above concludes the A2A Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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