Verbund SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1060

SWOT Analysis of Verbund with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Know Your Own Power


Highest degree of competence

Verbund STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


a diversified energy company involved in the development

Verbund SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Verbund :

1. Austria's largest electricity provider

2. Provides energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. It has presence in hydro, wind and thermal power
5. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries


1.Limited only to Austria and not spread across Europe

2. Energy portfolio not well diversified


1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Verbund Competition


Below are the 3 main Verbund competitors :

1. CMS Energy Corporation

2. Wisconsin Energy Corporation

3. Integrys Energy Group, Inc.

The brandguide table above concludes the Verbund SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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