Red Eléctrica SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1213

SWOT Analysis of Red Eléctrica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Eléctrica

Parent Company

Red Eléctrica


Electric Utilities


Energy & Power

Tagline/ Slogan

Serving Society


Low Cost electricity across Spain

Red Eléctrica STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


provider of cost-competitive

Red Eléctrica SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Red Eléctrica :

1. Huge network and operations across Peru, Bolivia, Spain and Portugal

2. Provide energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities


1. Geographically not well diversified

2. Govt intervention is a concern as it sometimes affects operational efficieny


1. New geographical areas
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Red Eléctrica Competition


Below are the 3 main Red Eléctrica competitors :

1. Electric Power Transmission

2. Electric Power Transmission, Distribution & Marketing

3. Energy Trading & Marketing

The brandguide table above concludes the Red Eléctrica SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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