Red Eléctrica SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 946

SWOT Analysis of Red Eléctrica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Eléctrica

Parent Company

Red Eléctrica


Electric Utilities



Tagline/ Slogan

Serving Society


Low Cost electricity across Spain



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


provider of cost-competitive

SWOT Analysis


1. Huge network and operations across Peru, Bolivia, Spain and Portugal

2. Provide energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities


1. Geographically not well diversified

2. Govt intervention is a concern as it sometimes affects operational efficieny


1. New geographical areas
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Electric Power Transmission

2. Electric Power Transmission, Distribution & Marketing

3. Energy Trading & Marketing

The table above concludes the Red Eléctrica SWOT analysis along with its marketing and brand parameters.


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