Edison Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 820

SWOT Analysis of Edison Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edison Energy

Parent Company

Edison Energy


Electric Utilities



Tagline/ Slogan

Shaping sustainable energy


Sustainable energy



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Clean solar energy

SWOT Analysis


1. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries

2. Provides energy-related services to business and industry nationwide in the UK
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Focused on solar energy


1. Geographically not well diversified

3. Energy portfolio not as exhaustive compared to global giants


1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. GenOn Energy, Inc.

2. Calpine Corporation

3. American Electric Power Company, Inc.

The table above concludes the Edison Energy SWOT analysis along with its marketing and brand parameters.


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