Chugoku Electric Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 866

SWOT Analysis of Chugoku Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chugoku Electric Power

Parent Company

Chugoku Electric Power


Electric Utilities



Tagline/ Slogan

With you and with the earth


Green Energy



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Realize Inherent Potential of Energy

SWOT Analysis


1. One of the largest electricity sales in Japan

2. Has a workforce of nearly 15,000
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. lively individuals with a vigorous and challenging spirit, creative ideas and flexible thinking

5. Vertically integrated  business


1. Susceptible to earthquakes means operations are slow which are affecting business

2. Presence only in Japan and no international penetration


1. Wind power generation
2. New sources of power generations
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. Chubu Electric Power Co., Inc.

2. The Kansai Electric Power Company, Incorporated

3. Tokyo Electric Power Company

The table above concludes the Chugoku Electric Power SWOT analysis along with its marketing and brand parameters.


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