Ameren SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1408
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SWOT Analysis of Ameren with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameren

Parent Company

Ameren

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Focused energy for life

USP

High efficiency

Ameren STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Focused on energy efficiency

Ameren SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ameren :

1. Nearly 1 million gas customers and 2.5 million electric customers

2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
3. State of art equipment, new technology
4. Well diversified energy portfolio
5. Vertically integrated  business

Weaknesses

1. Geographically not well diversified

2. Less experience in energy sector compared to international players

Opportunities

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Ameren Competition

Competitors

Below are the 3 main Ameren competitors :

1. Exelon Corporation

2. Great Plains Energy Incorporated

3. CenterPoint Energy, Inc.


The brandguide table above concludes the Ameren SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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