Ameren SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1464

SWOT Analysis of Ameren with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Electric Utilities


Energy & Power

Tagline/ Slogan

Focused energy for life


High efficiency

Ameren STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Focused on energy efficiency

Ameren SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ameren :

1. Nearly 1 million gas customers and 2.5 million electric customers

2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
3. State of art equipment, new technology
4. Well diversified energy portfolio
5. Vertically integrated  business


1. Geographically not well diversified

2. Less experience in energy sector compared to international players


1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Ameren Competition


Below are the 3 main Ameren competitors :

1. Exelon Corporation

2. Great Plains Energy Incorporated

3. CenterPoint Energy, Inc.

The brandguide table above concludes the Ameren SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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