Alpiq Holding SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1782

SWOT analysis of Alpiq Holding analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alpiq Holding SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpiq Holding to benchmark its business & performance as compared to the competitors and industry. Alpiq Holding is one of the leading brands in the energy & power sector. The table below also lists the top Alpiq Holding competitors and elaborates Alpiq Holding market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alpiq Holding SWOT, Competitors, Marketing STP & Brand analysis Table
Alpiq Holding Brand Analysis
Parent Company

Alpiq Holding


Electric Utilities


Energy & Power

Tagline/ Slogan

Energy with a future


One stop energy solution

Alpiq Holding STP

Agencies looking to buy electricity

Target Group

Retail and wholesale customers


partner for everything related to energy and energy services

Alpiq Holding SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpiq Holding. Strengths are:

1. Helps customers to simplify energy management and optimise the entire process

2. Provides energy-related services to business and industry
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business

6. Has operations in over 11 countries


Here are the weaknesses in the Alpiq Holding SWOT Analysis:

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified compared to global leaders


Following are the Opportunities in Alpiq Holding SWOT Analysis:

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission


The threats in the SWOT Analysis of Alpiq Holding are as mentioned:

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Alpiq Holding Competition

Below are the top 3 Alpiq Holding competitors:

1. E.ON AG

2. Vattenfall AB

3. BKW FMB Energy Ltd

The brandguide table above concludes the Alpiq Holding SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alpiq Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin