Alpiq Holding SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1224

SWOT Analysis of Alpiq Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpiq Holding

Parent Company

Alpiq Holding


Electric Utilities



Tagline/ Slogan

Energy with a future


One stop energy solution



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


partner for everything related to energy and energy services

SWOT Analysis


1. Helps customers to simplify energy management and optimise the entire process

2. Provides energy-related services to business and industry
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business

6. Has operations in over 11 countries


1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified compared to global leaders


1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. E.ON AG

2. Vattenfall AB

3. BKW FMB Energy Ltd

The table above concludes the Alpiq Holding SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Alpiq Holding. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: