Alpiq Holding SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1646
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SWOT Analysis of Alpiq Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpiq Holding

Parent Company

Alpiq Holding

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy with a future

USP

One stop energy solution

Alpiq Holding STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

partner for everything related to energy and energy services

Alpiq Holding SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpiq Holding. Strengths are:

1. Helps customers to simplify energy management and optimise the entire process

2. Provides energy-related services to business and industry
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business

6. Has operations in over 11 countries

Weaknesses

Here are the weaknesses of Alpiq Holding :

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified compared to global leaders

Opportunities

Following are the Opportunities of Alpiq Holding :

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

The threats of Alpiq Holding are as mentioned :

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Alpiq Holding Competition

Competitors

Below are the 3 main Alpiq Holding competitors :

1. E.ON AG

2. Vattenfall AB

3. BKW FMB Energy Ltd


The brandguide table above concludes the Alpiq Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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