Devon Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Devon Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Devon Energy

Parent Company

Devon Energy


Oil and Gas



Tagline/ Slogan

Commitment runs deep


One of North America’s larger processors of natural gas  and owns natural gas pipelines and treatment facilities in many of the company’s producing areas



Corporates in North America looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Company for exploration and production of crude oil and natural gas

SWOT Analysis


1.Captured large scale unconventional natural gas resources onshore in the US.
2.Combined with appropriate revenue and cost management strategies, company has  high drilling success rates
3.A wide customer base enables the company to insulate itself from the risk of being affected by downswings in a particular customer group
4.Fortune 500 company and is included in the S&P 500 Index

5.Core values include watching out for neighbors, protecting natural resources and working to support the communities where it operates

6.Employs 5700 people and ranked among 100 Best Companies to Work for and Most Admired Companies lists.

7.One of the first independent oil and natural gas companies to file a corporate responsibility report


1.Dependence on third party midstream facilities and systems to process its natural gas production and to transport its production to downstream markets
2.Operations limited to North American onshore oil and natural gas portfolio


1.Expansion of Jackfish operations will strengthen Devon's production portfolio

2. Tieups with international players to increase global reach


1. Devon's financial results are highly dependent on the volatile  prices and demand for oil, gas, and NGL
2. Strong competition exists in all sectors of the energy industry



1.Abraxas Petroleum Corporation

2.Anadarko Petroleum Corporation

3.Apache Corporation

4.BP Plc

5.Chevron Corporation


7.EOG Resources


The table above concludes the Devon Energy SWOT analysis along with its marketing and brand parameters.


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