Encana SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2054

SWOT analysis of Encana analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Encana SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Encana to benchmark its business & performance as compared to the competitors and industry. Encana is one of the leading brands in the energy & power sector. The table below also lists the top Encana competitors and elaborates Encana market segmentation, target group, positioning & Unique Selling Proposition (USP).

Encana SWOT, Competitors, Marketing STP & Brand analysis Table
Encana Brand Analysis
Parent Company

Encana Corporaton


Oil and Gas


Energy & Power

Tagline/ Slogan

Energy for people


Canada’s largest gas producer

Encana STP

Corporates in North America looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Company for exploration and production natural gas and crude oil

Encana SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Encana. Strengths are:

1.Encana has geographically diverse portfolio of assets as well as a highly competitive land and resource position in North America's most promising shale and tight gas resource plays
2.Implementation of resource play hub to enhance its operation efficiency
3. Joint venture with state owned, Beijing based PetroChina in  Encana’s Duvernay Shale acreage in Alberta
4.Its is named one of the Corporate Knights best 50 Corporate citizens

5.Good research and development and operational efficieny makes it a leading company


Here are the weaknesses in the Encana SWOT Analysis:

1.Significant non cash ceiling test impairments
2.Recorded a net loss primarily attributable to non cash ceiling test impairments 
3.Reduction in profitability of Encana's proved reserves


Following are the Opportunities in Encana SWOT Analysis:

1.Focus on to the more lucrative liquids resources to gain from the growing liquid fuel consumption across the world.
2.Engagement in strategic partnerships with third parties for its various exploration and development activities
3.Growing role of natural gas in the global energy mix


The threats in the SWOT Analysis of Encana are as mentioned:

1.Company's revenues, profitability, cash flow, and future rate of growth are highly dependent on Volatile commodity prices
2. All phases of the natural gas business are subject to environmental regulation pursuant to a variety of Canadian, US, and other federal, provincial, territorial, state, and municipal laws and regulations.
3.Intense competition from various energy players

Encana Competition

Below are the top 7 Encana competitors:

1.BP Plc

2.Canadian Natural Resources Ltd

3.Chevron Corporation

4.Devon Energy

5.ExxonMobil Corporation

6.Imperial Oil Limited

7.Murphy Oil Corp.

The brandguide table above concludes the Encana SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Encana. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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