Murphy Oil SWOT Analysis, USP & Competitors

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SWOT Analysis of Murphy Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murphy Oil

Parent Company

Murphy Oil Corporation


Oil and Gas



Tagline/ Slogan

Exploration Driven. Delivery focused


Worldwide oil and gas exploration and production company with retail and wholesale gasoline marketing operations



Corporates and individuals in North America, UK, Malaysia, Indonesia, the Republic of Congo, Australia, and Suriname looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles and domestic uses


International independent, nimble, persistent pursuer of crude oil, natural gas and natural gas liquids

SWOT Analysis


1.Strong distribution network of gasoline stations in the US offers competitive advantage
2.Realignment of its assets for optimum utilization of its resources
3.Murphy's diverse, oil weighted global portfolio, complemented with the North American resource position, provides the basis for strong growth across the upstream business.

4. Strong research and development and expertise in the workforce


1.Facing problems related to its exploration and production (E&P) operations in the Republic of Congo (Congo)

2. Limited market share due to many competitors in the industry


1.Expansion of Drilling and exploration operations would enable Murphy to generate profitable returns by capturing opportunities at competitive costs and realizing sales prices higher than its costs of operations
2.Increased investment program could help the company to increase its productivity resulting in top.line growth
3.The creation of an independent downstream entity MOUSA will help Murphy in developing efficient and effective business operations.


1.Changes in the sales prices of oil and natural gas and changes in refining and marketing margins could affect Murphy's results of operation
2.Company operates in the oil and gas industry and experiences intense competition from other oil and gas companies
3.Murphy operates in urban and remote, and often inhospitable, areas around the world which may result in operational hazards



1.Abraxas Petroleum Corporation

2.Anadarko Petroleum Corporation

3.Apache Corporation

4.BP Plc

5.Chevron Corporation


7.EnCana Corporation

The table above concludes the Murphy Oil SWOT analysis along with its marketing and brand parameters.


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