Tatneft SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2182

SWOT analysis of Tatneft analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tatneft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tatneft to benchmark its business & performance as compared to the competitors and industry. Tatneft is one of the leading brands in the energy & power sector. The table below also lists the top Tatneft competitors and elaborates Tatneft market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tatneft SWOT, Competitors, Marketing STP & Brand analysis Table
Tatneft Brand Analysis
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan



One of the largest, internationally recognized Russian oil companies

Tatneft STP

Corporates and individuals seeking to fulfill energy needs

Target Group

Enterprises which require Crude Oil, Petrochemical products and natural gas


A vertically integrated Russian oil and gas company with purity of intent and business transparency

Tatneft SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tatneft. Strengths are:

1. Tatneft has a strong market position, being one of the largest vertically integrated companies in Russia terms of crude oil production and proved oil reserves.
2. Tatneft is a vertically integrated company with a strong presence in each unit of the value chain from exploration through refining to marketing, which imparts operational flexibility to the company and allows it to retain profits, as a result of having no dependence upon any third party players in any phase of the value chain

3. Over 80,000 employees in the workforce

4. One of the biggest oil companies in Russia


Here are the weaknesses in the Tatneft SWOT Analysis:

1. Tatneft’s operations are geographically concentrated in the Tatarstan region (between the Volga river and the Ural mountains), which exposes the company to political and business risks associated with the region, thereby placing it at a disadvantage with respect to its competitors
2. Heavy dependence upon Transneft’s pipeline system places Tatneft at a competitive disadvantage against companies that have their own pipeline systems, as Transneft crude oil pipeline systems are only allocated quarterly based on certain considerations/specifications


Following are the Opportunities in Tatneft SWOT Analysis:

1. Increasing oil demand in the European Union from sources other than the North Sea (whose crude oil production is depleting) can benefit Tatneft owing to its vast oil reserves and geographical proximity to European Union
2. Compared to conventional fuel sources like coal and oil, Natural gas as an alternative is gaining ground globally and Tatneft, as an integrated oil &gas company, can derive advantage from this phenomenon and thereby gain significant profit
3. Environment friendly technological innovations by Tatneft as Xanthon, MGS-KPS technologies and cathodic protection to the underground and surface facilities at industrial sites to protect from ground corrosion, help Tatneft cut costs, increase operational efficiency along with boosting its brand image


The threats in the SWOT Analysis of Tatneft are as mentioned:

1. Fluctuations in prices of crude oil and natural gas due to external factors outside the control of Tatneft can affect the company’s level of production and lead to decline in its growth
2. Russian Ruble/US $ exchange rate fluctuations could have adverse effect on the company as its operational expenses are dominated by the Russian Ruble, while export sales of its products are mostly in USD
3. With conventional fossil fuel base fast diminishing and the world being more conscious to their harmful effects on the environment, the demand for renewable energy is growing, which can jeopardize the demand for crude oil, which in turn will affect companies like Tatneft

Tatneft Competition

Below are the top 4 Tatneft competitors:

1. Rosneft
2. Gazprom
3. Lukoil
4. Surgutneftegas

The brandguide table above concludes the Tatneft SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tatneft. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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