Galp Energia SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2029

SWOT Analysis of Galp Energia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Galp Energia

Parent Company

Galp Energia


Oil and Gas


Energy & Power

Tagline/ Slogan

Your positive energy


An energy company which drives the world a little further

Galp Energia STP


Enterprises and individuals with energy requirements

Target Group

Entities which require motor, aviation and marine fuels, natural gas, LPG and chemicals etc., and power, electricity, lubrication services etc.


Portugal’s oil and natural gas integrated operator, the second largest in the Iberian Peninsula

Galp Energia SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Galp Energia :

1. Its vertically integrated business model helps it earn revenues from both upstream and downstream activities
2. Its significant upstream operations and presence in the entire upstream value chain is a major strengthening force
3. International presence in 15 countries with a workforce of nearly 7000+

4.  The company has several operations like natural gas supply, exploration, refining, storage, logistics

5. It has also invested in R&D for renewable energy


1. Poor cracking refinery margins and a rather slow improvement of operational performance have hurt the company’s profit prospects
2. Debt covenants which impair its ability to cross certain operational thresholds


1. Offshore prospects in West African Nations like Namibia, Angola and in offshore Brazil (Santos, Potiguar basins) which have potential for newer oil and natural gas discoveries
2. Acquisitions of Agip’s and ExxonMobil’s operations in the Iberian market (for oil products) and of Eni’s stakes in the natural gas distribution companies Setgás and Lusitaniagás have further boosted the company’s performance


1. Volatile global prices of oil and gas , in whose exploration and production the company is engaged in, can adversely impact its business
2. Intense competition from other larger firms in the industry, which have larger reserves, revenue and outreach, can make it lose its market share
3. Stringent emission standards arising from governmental laws and regulations can adversely impact its operations and reduce revenue
4. Venezuela’s socialist government has nationalized many assets which is a big threat to Galp Energia as it has stakes in two projects there (Orinoco Oil Belt project and the LNG projects at Plataforma Deltana and Mariscal Sucre), in the exploration and production area

Galp Energia Competition


Below are the 5 main Galp Energia competitors :

1. BP Plc.
2. Cepsa
4. ExxonMobil Corporation
5.  Repsol YPF, S.A

The brandguide table above concludes the Galp Energia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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