SWOT Analysis of Galp Energia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Galp Energia |
|
Parent Company |
Galp Energia |
Category |
Oil and Gas |
Sector |
|
Tagline/ Slogan |
Your positive energy |
USP |
An energy company which drives the world a little further |
Galp Energia STP |
|
Segment |
Enterprises and individuals with energy requirements |
Target Group |
Entities which require motor, aviation and marine fuels, natural gas, LPG and chemicals etc., and power, electricity, lubrication services etc. |
Positioning |
Portugal’s oil and natural gas integrated operator, the second largest in the Iberian Peninsula |
Galp Energia SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Galp Energia : 1. Its vertically integrated business model helps it earn revenues from both upstream and downstream activities 4. The company has several operations like natural gas supply, exploration, refining, storage, logistics 5. It has also invested in R&D for renewable energy |
Weaknesses |
1. Poor cracking refinery margins and a rather slow improvement of operational performance have hurt the company’s profit prospects |
Opportunities |
1. Offshore prospects in West African Nations like Namibia, Angola and in offshore Brazil (Santos, Potiguar basins) which have potential for newer oil and natural gas discoveries |
Threats |
1. Volatile global prices of oil and gas , in whose exploration and production the company is engaged in, can adversely impact its business |
Galp Energia Competition |
|
Competitors |
Below are the 5 main Galp Energia competitors : 1. BP Plc. |
The brandguide table above concludes the Galp Energia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Galp Energia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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