PGNIG Group SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1761

SWOT analysis of PGNIG Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. PGNIG Group is one of the leading brands in the energy & power sector. The table below also lists the top PGNIG Group competitors and elaborates PGNIG Group segmentation, targeting, positioning & USP.

PGNIG Group

Parent Company

Polskie Górnictwo Naftowe i Gazownictwo (State Controlled)

Category

Oil and Gas

Sector

Energy & Power

Tagline/ Slogan

-

USP

Leader of the Polish natural gas market, as well as the only vertically integrated gas company in Poland

PGNIG Group STP

Segment

Enterprises and individuals with energy requirements

Target Group

Entities which require crude oil, natural gas, LPG , liquefied helium and LNG etc.

Positioning

Largest Polish oil and gas exploration and production company

PGNIG Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PGNIG Group. Strengths are:

1. It is the only vertically integrated gas company in Poland, which helps it earn revenues substantially from both upstream and downstream activities
2. It is the largest Polish oil and gas exploration and production company, and hence the market leader there, which boosts its brand, image and gives it a competitive edge
3. High growth in revenue performance driven by a substantial increase in the volumes of crude oil produced and sold after the production facility in Lubiatów and the Skarv field on the Norwegian Continental Shelf were brought on stream.

4. The company operations are production and exploration of natural gas and crude oil, natural gas import, storage and distribution and sales of natural gas and crude oil

Weaknesses

Here are the weaknesses in the PGNIG Group SWOT Analysis:

1. Increasing operational and manufacturing costs have been affecting the company’s margins

2. Limited global presence means the market share for the company is limited

Opportunities

Following are the Opportunities in PGNIG Group SWOT Analysis:

1. Strategic business plans to maintain its lead in the exploration and production industry, while operating in a liberalized gas market, through increase in gas and oil production, enhanced offerings for its customers and operating cost optimization
2. Potential growth for exploration of unconventional oil and gas sources in Poland, such as Shale Gas (estimatedly buried at depths ranging from 3,000 metres to 4,500 metres, within a sidelong belt stretching from central Pomerania to the Lublin Province, and within the foreland of the Sudeten Mountains) can help PGNIG diversify its operations and thereby profit from it
3. Rapid increase in global energy demands will boost the search and exploration of newer, more sources of oil and gas and PGNIG can leverage this to drastically improve its revenues and gain profits

Threats

The threats in the SWOT Analysis of PGNIG Group are as mentioned:

1. Volatile global prices of oil and gas, in whose exploration and production the company is engaged in, can adversely impact its business
2. Intense competition from other larger firms in the industry, which have larger reserves, revenue and outreach, can make it lose its market share
3. Stringent emission standards arising from governmental laws and regulations can adversely impact its operations and reduce revenue

PGNIG Group Competition

Competitors

Below are the top 4 PGNIG Group competitors:

1. BP Plc.
2. Eni SpA
3. BG Group Plc.
4. Royal Dutch Shell Plc.


The brandguide table above concludes the PGNIG Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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