Talisman Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Talisman Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Talisman Energy

Parent Company

Talisman Energy


Oil and Gas



Tagline/ Slogan



Largest private Canadian oil and gas company



Corporates and entities with energy requirements

Target Group

Entities which require crude oil, natural gas and natural gas liquids


Canada’s largest independent oil and gas company

SWOT Analysis


1. Talisman Energy has significant upstream operations of exploration; development, production, transportation and marketing of crude oil, which helps it, gain a competitive edge
2. It has a diversified geographical presence (in North America, the North Sea, Southeast Asia, Australia, and North Africa), thereby reducing its business risks arising in a particular geography
3. It has an employee base of 3000 people
4. It has significant position as regards owning Shale Gas resources in the US, which is an upcoming boom sector in unconventional natural gas source

5. It is one of the largest energy companies in Canada


1. It is dependent on third party operators for operating some of the assets in which it has interests which could adversely affect the its financial performance
2. It has limited scale to compete with large players in the industry, which are much larger in terms of revenue generated, employees, and presence in international markets


1. It has announced a number of new oil and gas projects, with an increase in capital expenditure plans, funded by cash provided through operating activities, proceed from expected asset sales and its own balance sheet strength
2. Joint venture with Mitsubishi Corporation, Sinopec and other agreements (namely with PETRONAS, and Kurdistan regional government) to expand its operations and deepen its international exploration portfolio will provide Talisman additional growth opportunities and drive its revenue growth
3. Divestiture of non-core assets in British Columbia, Peru and Poland in order to focus on its assets which offer highest returns, and growth potential will help it focus on its core business and strengthen its market position


1. Fluctuations in crude oil or natural gas prices have a material adverse effect on its operations and financial condition, the value of its oil and natural gas reserves, and its level of spending for oil and gas exploration and development
2. Intense competition from other market players, which are larger in terms of revenue and presence, can make Talisman lose its market share
3. Operational hazards could result in personal injury or loss of life, damage or destruction of properties, environmental damage, cost of remedying such conditions or incidents, regulatory investigations and penalties, and liability to third parties, thus increasing its operating costs and reducing its profitability
4. Stringent governmental laws and environmental regulations could have an adverse effect on Talisman's business by increasing costs, impacting development schedules, reducing revenue and cash flow from natural gas and oil sales, reducing Talisman's liquidity.



1. BP Plc.
2. ExxonMobil Corporation
3. Petro-Canada
4. Cairn Energy Plc.

The table above concludes the Talisman Energy SWOT analysis along with its marketing and brand parameters.


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