Statoil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Statoil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Statoil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Statoil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Statoil is one of the leading brands in the energy & power sector.

The article below lists the Statoil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Statoil SWOT Analysis:

SWOT Analysis of Statoil

For Statoil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Statoil Strengths

The strengths of Statoil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Statoil :

1. Strong market position as a result of its merger with Hydro Petroleum allows it to take advantage of economies of scale and ensure revenue growth
2. Large customer base comprising of large national or regional gas companies such as E.ON Ruhrgas, GdF Suez, ENI Gas & Power, British Gas Trading (a subsidiary of Centrica), Distrigaz, and GasTerra reducing risks faced and increases revenue generation capacity
3. Its vertically integrated operations have given it a competitive edge in the market as compared to other players
4. Its liquidity position, as compared to its competitors, is extremely strong as a result of strong financial flowing and cash flows
5. Its geographical diversification (with operations in North America; Latin America; Africa; the European, Caspian, and Russian area; and Middle East and Asia) and an employee base of nearly 23,000 is one of the significant factors which help its growth and profitability

Statoil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Statoil SWOT Analysis:

1.Asset concentration in the Norwegian Continental shelf which is maturing and its reserves slowly depleting, will impact the company’s production capacity and put it at a competitive disadvantage
2.Overdependence on a single region (Europe) for revenue )increases its exposure to local factors and puts it at a disadvantageous position as compared to other companies which have a wider geographic presence
3. Its profitability position has not been strong since some time, owing to a variety of factors

Statoil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Statoil SWOT Analysis:

1.Renewable Energy generation capacity of the company, esp. in offshore wind and CCS (Carbon Capture and Storage) will help it create new business opportunities and provide a competitive edge
2.Expansion through several acquisitions will improve its asset position and strengthen its top-line growth
3.Divestments of certain percentages of its assets and licenses on NCS and NOK will help Statoil to optimize its portfolio, increase liquidity to invest in core businesses, and thus enable the company to improve its margins

Statoil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Statoil are as mentioned:

1.Political instability in regions where it has its assets and international operations (as Caspian Sea, Persian Gulf, Venezuela, Nigeria, and Angola etc., can disrupt its operations thereby causing a decline in production and affecting its revenue inflow
2.Exploratory drilling risks can , to a large extent, hamper its operations and cause death and other harm to its employees, thereby taking a chunk of its resources in trying to defector this
3.Stringent HSE (Health, safety and environment) regulations such as  Norwegian Petroleum Act of November 1996, can affect the smooth flow of its operations and strategic growth opportunities as a large part of its capital budget may be spent in complying with such codes

4.Intense competition with other players in the market which are more resourceful in terms of finances, and operations may erode its market share

Statoil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Statoil:

1.BP Plc
2.ExxonMobil corporation
3.Royal Dutch/Shell group

4.Imperial Oil Limited

Hence this concludes the Statoil SWOT analysis.

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About Statoil

Statoil Overview
Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

Never satisfied. Always evolving. Always determined.


Largest and most experienced operator on Norweigan continental shelf

Statoil STP

Corporates and individuals in European markets

Target Market

Entities which require crude oil, condensate and natural gas


International energy company accommodating energy requirements of the world in an innovative, responsible manner

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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