Sunoco SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1613

SWOT Analysis of Sunoco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

Life is a journey, we keep things moving


One of the largest gasoline distribution companies in the United States, with Sunoco brand gasoline being sold in over 4,700 outlets spanning 26 states

Sunoco STP


Corporates and individuals in East Coast and Midwest regions of the US. looking to fulfill energy needs

Target Group

Enterprises , people who depend on gasoline, coke  for vehicles, domestic and other uses


Leading transportation fuels provider, with operations primarily located in the East Coast and Midwest regions of the US

Sunoco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunoco :

1.Established retail operation with nearly 5000 retail gasoline outlets gives the company a competitive edge and enhances its growth prospect.
2.Sunoco is known as a company on the move -constantly innovating, evolving, and always delivering
3.Sunoco transformed its business to focus on logistics and transportation fuels and then merged with Energy Transfer Partners, one of the largest natural gas and natural gas distribution companies in the United States

4. One of the most prominent oil and gas companies based out of USA


1.Overdependence on operating subsidiaries to generate funds
2.Dependence on third party suppliers after exit from refining business could negatively impact the operations of the company.
3. Restricted scale in retail operations and limited market share


1.Expansion of the retail marketing business will allow the company to expand its brand presence in the US markets and also maintain its financial strength.
2.Environmental efficiency programs


1.Intense competition in the northeastern US and on the US Gulf Coast threatens to erode the market share of the company.
2.Operational risks

3.Risk of Product substitution

Sunoco Competition


Below are the 7 main Sunoco competitors :


2.Delek US Holdings, Inc.

3.ExxonMobil Corporation

4.Gulf Oil Limited Partnership

5.Hess Corporation

6.Holly Corporation

7.Marathon Oil Corporation

The brandguide table above concludes the Sunoco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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