Novatek SWOT Analysis, USP & Competitors

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SWOT Analysis of Novatek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil and Gas



Tagline/ Slogan

Russia's largest independent natural gas producer


Russia's largest independent natural gas producer



Corporates, countries  looking to fulfill energy needs and individuals  in Russia, Poland and Switzerland

Target Group

Enterprises  looking  to produce energy, people who depend on  natural gas for domestic uses


Full filing the energy needs of Russia, Poland and Switzerland

SWOT Analysis


1.Extensive resource base, which guarantees a steady increase in hydrocarbon production at industry leading to  low costs

2.Integrated production chain, which helps to maximize risk.adjusted margins and improve the sustainability of our business operations.

3. NOVATEK ranks amongst the top five companies globally in terms of proven natural gas reserves.

4.Strategic partnership agreement with OAO Russian Railways

5.The delivery of natural gas to the international market in the form of LNG has a key role in Novatek’s long term strategy, allowing it to diversify its markets and efficiently monetize their conventional natural gas reserves on the yamal peninsula.

6. Over 3500 people form a part of the company


1.Dependence on throughput capacity of trunk pipelines
2.The Company’s dependence on OAO AK Transneft and OAO Russian Railways for the use of liquid hydrocarbons’ distribution networks
3.NOVATEK’s financial performance is subject to financial risks associated with the fluctuation of foreign currency exchange rates


1.Optimization and expansion of existing marketing channels, and creation of new marketing channels.

2.Steady and efficient growth of production volumes commensurate with our sustainable field development activities and resource base

3.Expansion of processing capacity to maximize vertical integration and develop the hydrocarbon value chain


1.Government regulation of natural gas sales prices on the domestic market for Gazprom companies;

2.Increasing competition in the Russian natural gas industry
3.Potential increases in government.regulated tariffs for pipeline

4.Changes in commodity prices could negatively or positively affect the Company’s results of operations.



1.OAO Gazprom

2.OAO Tatneft

The table above concludes the Novatek SWOT analysis along with its marketing and brand parameters.


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